Just a few weeks ago the landscape of D2C changed, you can now go online or on your application and order your favorite deodorant or match your hair color to the nail paint, pretty much any Beauty need, and all of this in just under 30 minutes. The most fascinating part is that this was not available a month back from an exclusive beauty application like Nykaa! The advent of Q-commerce is leaving an inevitable mark on how we shop for anything, from groceries to makeup and skincare. Read more to understand that in today's world,...

As the leaves begin to turn and the air takes on a crisp edge, it's time to refresh your beauty routine for fall 2024. This season is all about embracing bold, elegant looks that marry the warmth of autumn with cutting-edge trends. From makeup and skincare to hair and nails, here’s a guide to the top beauty trends you need to know. Moody Earth Tones Fall 2024 is seeing a return to moody, rich earth tones. Think deep browns, burnt oranges, and forest greens. These shades will dominate eyeshadow palettes, lipsticks, and even nail polishes. The...

The debate and rivalry between DIY at-home SPA and going to professional SPA is endless. Hydrotherapy, aromatherapy, and massages are both ancient remedies merging with new techniques, all aimed at aiding us to de-stress, rejuvenate, and refresh our minds.Spa treatments have long been a popular way to unwind and rejuvenate, as mentioned there's an ongoing debate: Is a DIY home spa day better than a professional spa visit? Each option has its unique advantages and considerations, making the choice largely dependent on individual preferences and circumstances. The DIY Home Spa Day and its many Benefits. Benefits...