Duel trends of 2024, the Girl Next Door fresh Clean beauty and the oomph factor of the glamor of the Godfather era and their hard-core and loyal women. The core of both these movements is one of choice. Beauty has been democratized, where the user at the end of the day chooses the look they prefer. It also becomes about aesthetics for the occasion, from glamorous award nights and events to weddings or corporate dressing, makeup and beauty are increasingly about the choice of the individual. A Fusion of opulence and sustainability. In 2024, the beauty...

In the vast world of skincare, few acronyms evoke as much debate and confusion as SPF. "Sun Protection Factor" - it sounds straightforward enough, but is it truly the shield against harmful UV rays that manufacturers claim it to be? Or is it merely a marketing ploy, capitalizing on our fear of sun damage? Let's delve into the science behind SPF to uncover the truth.

Winter's arrival brings about a magical transformation in the world around us. Amidst the crisp air and frosty landscapes, there's a subtle phenomenon that unfolds—a hazy shade of pink glow that paints the winter scenery with an ethereal touch. How nature and the natural season impact make-up this season. This phenomenon, often overlooked, deserves a closer look as we delve into the enchanting beauty it imparts to the winter season.