The monsoon season, with its refreshing rains and cooler temperatures, brings a unique set of challenges for fragrance enthusiasts. The high humidity and moisture can impact the longevity and quality of your perfumes. Here are some essential fragrance care tips to ensure your favorite scents stay fresh and vibrant during the monsoon season. How do you take care of your fragrance from Humidity? Here are some tips that will help preserve the fine fragrances we purchase adding to the shelf life and aiding in making us enjoy the beautiful fragrances. Following these tips, you can enjoy...

The Rise of Sustainability Awareness Global warming and the El Niño effect have long been topics of concern, but the COVID-19 pandemic has significantly accelerated the awareness and urgency surrounding these issues. When our daily lives are directly impacted, it's only natural to pay closer attention. The year 2020 was a turning point, with many new brands emerging and established brands becoming increasingly conscious of sustainability. The challenge now is how to keep up with sustainable beauty trends. This blog aims to shed some light on this issue and provide some direction. What is a Sustainability...

Jasmine, the lady of the night, blooms and is the most fragrant with the light of the moon, the darker the night the sweeter the smell. The humble flower has been around for more than a millennium gracing the heads of ancient Gods and royalty, robust ancient trade routes from Ancient Egypt to India. The use of Jasmine for offering to the divine has been around for a long time. How did this flower become a much sought-after ingredient for the best of perfumers and leading fragrant giants? We explore the lighter and darker side of...