India, the world's most populous country, stands as a beacon of cultural diversity. With over 40 percent of its population below the age of 25, a vibrant new wave of entrepreneurs and innovators is reshaping the landscape of the Indian beauty and personal care industry. According to Euromonitor, this sector burgeoned into a $16.5 billion market in 2023.

Duel trends of 2024, the Girl Next Door fresh Clean beauty and the oomph factor of the glamor of the Godfather era and their hard-core and loyal women. The core of both these movements is one of choice. Beauty has been democratized, where the user at the end of the day chooses the look they prefer. It also becomes about aesthetics for the occasion, from glamorous award nights and events to weddings or corporate dressing, makeup and beauty are increasingly about the choice of the individual.

Duel trends of 2024, the Girl Next Door fresh Clean beauty and the oomph factor of the glamor of the Godfather era and their hard-core and loyal women. The core of both these movements is one of choice. Beauty has been democratized, where the user at the end of the day chooses the look they prefer. It also becomes about aesthetics for the occasion, from glamorous award nights and events to weddings or corporate dressing, makeup and beauty are increasingly about the choice of the individual.